Jag tror att du behöver union all :
select id, campaign, event_type, 'delivered' as sub_event_type, date_delivered
from logistics
where event_type = 'stored' and date_delivered is not null
union all
select id, campaign, event_type, 'recorded' as sub_event_type, date_recorded
from logistics
where event_type = 'stored' and date_recorded is not null
union all
select id, campaign, event_type, 'completed' as sub_event_type, date_completed
from logistics
where event_type = 'stored' and date_completed is not null
union all
select id, campaign, event_type, null as sub_event_type, date_offered
from logistics
where event_type = 'offered'
union all
select id, campaign, event_type, null as sub_event_type, date_ordered
from logistics
where event_type = 'ordered' ;